Sealy is a world-renowned mattress and sleep solution brand with global presence. During their 2024 campaign in Saudi Arabia, I served as the Head of the Graphic Design Department, leading the creative team responsible for executing regionally tailored visual content that aligns with Sealy’s international standards while connecting deeply with the Saudi audience. Our mission was to produce powerful, culturally aligned Arabic marketing visuals that highlight Sealy’s value proposition: “Luxury Comfort Meets Daily Performance.”
