HELIX is an international brand specializing in electronic accessories and smart gadgets, including chargers, power banks, wearables, and tech tools. With branches across the UAE, Oman, and London (UK), the company serves a diverse customer base through both physical stores and e-commerce platforms.
I was in charge of developing a comprehensive visual system to support HELIX’s marketing campaigns across all channels — digital and print — while maintaining a futuristic, technology-forward brand identity.